June has seen the announcement of a new class of camera - the medium-format mirrorless model. Fittingly, Hasselblad have been the first in the field with it. It will have a new range of lenses and a new set of tasks to do. The owners may find themselves taking it further away from the environment that the other Hasselblad digital cameras normally occupy.
Mind you, sometimes the current Hasselblad digital cameras are flying through the air or swimming under the water, so that must count as venturesome. And then there were the Hasselblad film cameras that NASA used to take moon pictures...close up... and that was a fair ways outside the studio...
But how about back inside the studio? The slim line of the bodywork on the new camera is more than just a convenient shape - it is suggestive of the sort of thing that may come. And I am thinking specifically of the size and shape of a dedicated studio camera with view camera movements.
Hasselblad may not have this on their minds at all. But it is not to say others don't - readers with an interest in the studio camera will remember that Fujifilm made a series of 6 x 8 studio cameras in the last of the film era that incorporated bellows and rise, fall, and tilt movements. All this while making room for a reflex mirror. I can attest to them being a very well-built device - I was tempted in the old Melbourne Camera Exchange days to invest in a kit, and I do regret not trying one out in the studio.
Ah. well, that was film and this is digital....and by the looks of the bodywork on the new Hasselblad it is slim enough to contemplate being part of a back standard in a view system. With an integral sensor and LCD on either side of the body, and provision for movement of a lesson the front standard, we have a digital version of that 6 x 8.
I wonder if this can have exercised the design minds at Fujifilm? Rumour has it that they will also make a medium format mirror-less digital in the future. Would they see the professional illustration market as a viable niche to enter? I can only hope.
See the Hasselblad X1D on the Camera Electronic site
here
