Okay, that could have been clearer, but as long as you have read this far, you might as well continue...
The new editorial desk has been equipped with a seamless scoop to facilitate taking product shots. In the grand tradition of the Hazel Leaf Studio AKA DIY Palace, it is comprised of two sheets of A3+ matt paper and one big piece of mounting board. It wedges into the tabletop of the desk and a tripod holds the Fuji camera to take pictures of the Fuji lens.
The lighting is supplied by the Catch As Catch Can Company, but this will be improved upon. After all, we ARE a camera store...
The subject of the photograph is the latest and nicest of the Fuji X-Mount lenses. 56mm f:1.2. Sharp as on the focus plane and soft as behind it. The ideal companion for X-E2, X-Pro1 and X-T1 if you are gong to be a low-light street photographer or natural-light portrait artist.
Be prepared for a hefty lens - not as weighty as some of the DSLR lenses, but more than some of the other Fuji glass. It is a deliberate lens to use. Be prepared for a real snap as it comes into focus.
The picture of the 56mm is pin sharp itself because it is taken with he Fuji 60mm macro. Almost the same focal length but an entirely different philosophical approach to it - it is a lens that will produce extremely big extremely close images but only opens to f:4 - hence the tripod. But what a magnificent working optic for art copy or collection recording.
Numismatists and philatelists please take notice - A Fuji X-series camera and this lens will make the best images of your possessions that can be done - and you can do them yourself. You've been promising yourself that you will document the collection. Winter is coming - now is the time.