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OM-5 Tell Your Story
How to Communicate
OM-5 is much more than its features. We want these enthusiast photographers to feel identified with the concept of enjoying photography as a part of their routines, without the need to travel to the other side of the world to photograph bears or whales. Without the burden of carrying heavy equipment that get in the way of the real reason they are outdoors.
We want to encourage people to take incredible pictures and challenge their creative side as part of their regular outdoor activities.
To help us transmit this message, we would love to see the camera in its natural environment: The outdoors. We would also love to see content focused on the whole concept and not just solely on the features or the improvement, as within this context, the whole story makes much more sense to the market.
Relevant Information
Positioning
OM-5 lineup: Paired with the F4 PRO lens lineup and the 20mm F1.4 PRO, this compact, lightweight and weather sealed series can be taken anywhere. For ultimate lightweight experience you can combine OM-5 with F1.8 and standard lenses.
Highlights
INVISIBLE: So compact you barely notice it
DURABLE: Like your favourite pair of boots
DISCOVER: Dedicated device for discovery
STORIES: A memory maker made for nature
