Ilford Ilfocolor Rapid Retro Edition Single Use Camera

Ilford Imaging is jumping back into the production of disposable cameras with the announcement of its Ilfocolour Rapid Retro Edition Single Use Camera. The brightly-coloured camera supposedly pays homage to Ilford’s past with its range of Ilfocolor negative films.

The Ilfocolour Rapid Retro Edition comes pre-loaded with 27 exposures of ISO 400 color negative film and a fixed-focus 31mm f/11 lens with a fixed shutter speed of 1/125 second. The camera supposedly will capture sharp images as close as 1 meter away. The Ilford Rapid also comes with a AAA battery that powers the classic disposable camera flash that has a 15-second recycle time.

This particular retro edition camera is a throwback to the 1960s not just in its design but also in the colour negative film that it comes loaded with. According to Decisive Moment, it was surprising that Ilford had not released its own colour film from that period after both Kodak and Fujifilm are having such success with the surging demand of both their colour films and while this isn’t the same as selling the film separately, it’s still a step in that direction for those who were yearning to use classic Ilford colour film again.