Reconditioning Your Photography - Olympus

Watching clients persuading themselves to spend large amounts of money was always a fun thing. Even if you were not the sales assistant directly concerned with the sale - standing there with visions of commission dancing in your eyes - you were cheered and encouraged by the enthusiasm of the buyer. I’m happy to say that many people who had the money…spent that money…and I hope they have had a wonderful time with the camera equipment they bought. Funnily enough I also experienced a thrill of achievement when I saw a person doing the opposite - persuading themselves to be frugal and to only buy what they needed. I admired people who knew what they wanted and who knew why they wanted it. It was the best indication that they were going to be successful with their photography. Technical matters can be mastered - artistic ideas can be learned - but inner knowledge is something that is more valuable than either. So…This is the start of a sales pitch. Put up your catcher’s mitt for the next couple of posts and watch for the curve. if you don’t have a catcher’s mitt, an open wallet will do. Reconditioned. What do you make of the word? In the camera game it means a piece of equipment that has come back to the sellers and is being offered again on the market - with varying degrees of work done on it in the meantime. In some cases it has gone back to the makers, or to the wholesalers, before coming back into a retail shop. It may have gone back to those staging posts for several reasons: Needed a warranty repair. Got it. Was a demonstrator camera for the wholesale firm at trade shows and the model series has moved on. Ditto for a camera that sat in a retail shop for some time. And remember some retail shops have ceased operation - perhaps they sent back unsold stock? Returned from a fussy customer for some specious reason.* The box was not pristine due to cargo handling. It just got old on the market. Any of that seem familiar? Well don’t turn your backs on the gear quite yet. It is reconditioned and offered out for sale again for three very good reasons: It is working perfectly. The maker includes a warranty for the goods comparable in many cases to the one they would offer on current new stock. They are bound by state and federal laws to do so. And they do it in writing right in the equipment packaging. It is still doing a top-notch technical job. New cameras with new features are the lifeblood of the internet forums and the daily dive we all make into the DP Review pond. But one model back in the current range was a ground-breaker when it was new and it might just be the thing to plough your money into right now. It can be significantly less expensive to buy. Significantly. That’s the pitch. Buy a reconditioned camera because you’ll get a good monetary, technical, and artistic deal. Do so with confidence. The makers, wholesalers, and retailers - in this case Olympus and Camera Electronic - will not let you down. And on that teasing note, open up your computer, tablet, or phone tomorrow to see what I found out about the camera and lens… * Don’t be shocked - I assure you that they do exist.