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How did you find out about the recent PhotoLive Expo at the Novotel Langley?
Newspaper? Internet site? Email? Or did a staff member go out on Adelaide Terrace and lasso you as you walked down the footpath…gosh I remember doing that in the early days. We got good at roping them and pushing them into the elevators…
Actually, however you saw it, you read it. The sign - of the times or otherwise - is the thing that communicates into your brain. And, like an image, it can stay in there ad do a lot of good.
So why did we have a gold coin donation bucket at our book stall near the end of the day? Were the books not selling?
Actually they were - I saw any number of copies go off with satisfied customers - even if they were older booklets. I despair of ever losing some of the older Kodak technical pamphlets dealing with long-gone films, machines, and chemistry, but anyone who finds older Kodak How-To books at a sale would be wise to grab them. there is a world of knowledge there that has not changed, despite the digital revolution. I picked up older Kodak tech pamphlets in Spokane, Washington in 1966 that could earn studio shooters money today.
In fact, I sent away a Focal book free with a customer who purchased a Nikon SB900 flash. He got a good deal on a workhorse speed light and the book was written to fill in all the gaps in how to operate it. He need not sit through YouTube presenters making hour’s talks out of minute’s ideas - he’ll have it at his fingers. A perfect sale.
I hope the ladies in the photo don’t mind being illustrative models. They show that thoughtful readers and close observers still exist today - and photography will be all the better for them in the future.
Last thought - never pass a book table without a look-see. The answer to your next problem could be on any page.
Text and Images by Richard Stein
