A cabinet, actually - a yellow and black cabinet. A new yellow and back cabinet at the Stirling street shop.
My weekly enquiry of the staff about anything new was finally rewarded when they told me that the new Nikon cabinet was full of S-line lenses. Don't get as confused as I was by the revival of the historic " S " designation...these are premium lenses for the Nikon Z-series cameras - the new mirror-less machines. Up till now I had not followed the release of the new Nikkors and assumed there were just a few of them - was I wrong!
I counted four shelves of them ranging from wide to long and four pro zooms amongst them. At first I thought to take them out for illustration but then realised that Nikon had done a better display and cataloguing job than I could and I did not have to tote glass across a busying shop floor. So I opened the case doors and shot away.
85mm on the left, followed by the 50mm, 35mm, 24mm, and 20mm as you go right. All with f:1.8 apertures and all single ring lenses - the apertures are controlled from the wheels of the camera rather than on the barrel. All as good as Nikon makes in prime full-frame lenses. The corporate design image is very strong, and the ergonomic operation between each focal length would be intuitive. These are general purpose lenses for travel or illustrative purposes. The 85mm portrait lens might go onto a working camera and never come off.
The second shelf becomes a little more specialised - macro lenses, a wide zoom, and the especial nocturnal lest - the Noct. It's often sid that the longer macros - the 90's to 105's are the most use for close-ups of delicate subjects. I find the shorter versions much more convenient for my tabletops - but it must be said that my subjects never move and are not nervous at all. The wide zoom would be the landscape shooter's go-to for many situations. The Noct - well, if you need the Noct, and can afford it, you will have a low-light capability that few other shooters could touch. Combine it with the high ISO capability of the Nikon mirror-less cameras and there should be no event that is closed to you. You might care to heft it, before deciding to wear it round your neck for a night...
The black shelves are a mixture of intents; heavy working lenses like the 50mm f:1.2 that would be in studios and weddings all day:
And the 40mm travel pancake that would live on one of the Z cameras for a holiday trip.It's a nifty 50 sort of idea and a lower price and weight.
Do you need a wide zoom for architecture or environmental portraiture? Would a 14-30mm see wide enough for you? Will this sell more real estate?
Have your sales patter worked out when the prospective buyer who saw pictures of the bathroom of the flat on the prospectus actually goes inside it and tries to turn round...
And I'm outta space too. More Nikon lenses next time - now that we have them to show!