AIPP-APPA Trade Show

on October 01, 2018

The recently concluded AIPP-APPA photographic awards and trade show - held in Melbourne at the Function Centre near the end of August - saw Sam and Lauren from Camera Electronic operating our trade booth. I asked them about the big-enquiry items:

Drones. The DJI Mavic series of machines were a hot topic amongst the professionals. The Mavic 2 was the centre of attention, though we did have a small fun Tello there as well. The working shooters all want an aerial advantage over their competition.

Mirrorless systems. This was before the Big Two had made their Big Reveals, but rumours are pretty universal things in the photo trade - and professional photographers run on rumour just as well as the amateurs do. The big questions for pros may be different from those of the enthusiasts, though...and a good deal more money may be involved in changeover for extensive working systems.

We also asked what the big sellers were on the days:

Straps. Peak Design and Lucky straps flew off the stand. Everybody likes to buy something at a fair and straps are imminently affordable. They are also very well made.

The real prize for Camera Electronic was to see how many eastern states professional photographers remembered us from previous years - proving that we are indeed relevant in their trade. And you can't ignore the relevant in the room...

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